Writing about search, from somewhere sunny.

I’m Aminah — a writer and SEO specialist living in the UAE, and a mum of two boys. Here I write about how people find things online, and about everything else in between.

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Oct 14, 2026 · AISaaS Website Migration SEO: How to Protect Rankings, Traffic and LeadsA website migration can be an exciting step for a B2B SaaS company. You might be moving to a new content management system, redesigning an outdated website, changing…Read the post →

Search & AI

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SaaS SEO Audit Checklist: Find the Problems Holding Your Website BackOct 14, 2026 · AIHow to Audit Brand Visibility on LLMsSep 23, 2026 · AIHow to Control What LLMs Say About Your Brand in 3 StepsSep 15, 2026 · AI Search77 Digital Marketing Terms Every Marketer Should KnowSep 05, 2026 · Content MarketingAI SEO: How to Optimize Content for AI Search & CitationsSep 02, 2026 · AI SEOHow Google’s Auto-Expanded AI Overviews Are Changing SEO Click-Through RatesSep 01, 2026 · AI

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Guides worth bookmarking

Longer, practical guides on SEO, content strategy and getting found in AI search — the best place to start if you are new here.

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  1. What Does SEO Mean? A Practical Guide to SEO for Businesses and Marketers
  2. B2B Content Marketing: How to Build a Strategy That Actually Works
  3. AI-Ready Content: How to Create, Optimize & Keep Blog Content Fresh for AI Search
  4. AI Lead Generation for B2B SaaS: Tactics, Tools & Best Practices

Hi, I’m Aminah.

I’m a writer and SEO specialist based in the UAE, and a mum of two boys. My days are split between helping B2B SaaS and tech teams get found — on Google and inside AI answers — and life at home with my boys. This blog is where both sides end up.

  • Writer
  • SEO & GEO specialist
  • Mum of two
  • Based in the UAE

More about me →

Need someone who writes for people and for search engines?

I work with B2B SaaS and tech teams on SEO, GEO and thought-leadership content.

Write to me