SEO, GEO, and thought leadership content to generate demand for B2B tech.
Content that builds your brand and pipeline — not just rankings.
You have product-market fit. Now build the inbound engine.
You don’t want to rely entirely on outbound or paid. You want to start building an inbound content program. That’s where Amy’s Brew comes in — we build the organic engine that brings pipeline every quarter, with two major motions:
01 — SEO / GEO
Capture demand from Google and AI. Rank where your buyers are already searching, and get cited in the AI answers they’re reading instead.
02 — Thought Leadership Content
Build authority and brand demand. Content that positions you as the obvious choice before a prospect ever books a call.
Built for B2B tech, and the categories around it.
Core focus is B2B SaaS and infrastructure — the categories below round out where that same research-first approach applies.
Core Focus
- B2B SaaS
- AI & Machine Learning
- DevOps & Infrastructure
- Cybersecurity
Financial Technology
- Fintech
- Digital Banking
- InsurTech
Vertical SaaS
- HealthTech
- LegalTech
- HR Tech & People Ops
- PropTech
- EdTech
Commerce & Beyond
- E-commerce Platforms
- Martech & Adtech
- Consumer Lifestyle Brands
Your product is strong. Your acquisition engine should be too.
We work with teams that want organic growth to become a predictable commercial channel—not a collection of disconnected SEO tasks.
Growth depends entirely on paid and outbound
CAC keeps climbing, and pipeline dries up the moment spend stops. You need a channel that keeps producing after the budget is spent.
Competitors get cited in AI answers and you don’t
Buyers are shortlisting vendors inside ChatGPT and Perplexity before they ever land on your site. That’s a new acquisition channel you can’t sit out.
SEO has no single owner
Strategy sits with one freelancer, writing with another, and technical fixes with no one. Nothing compounds when the pieces don’t talk to each other.
Content that sounds like it wasn’t written by anyone technical
Generalist writers can’t tell an API rate limit from a webhook. Technical buyers notice immediately, and it costs you credibility, not just rankings.
From strategy to pipeline, we run the whole system.
One agency. One accountable strategy. One connected execution layer across SEO, content, AI search and conversion.
Understand the business
Understanding your product, buyers, and competitive landscape well enough to make real strategic calls.
- Stakeholder & product interviews
- Competitor & SERP gap analysis
- Analytics & tracking audit
Build the growth plan
The plan that everything else runs on — keywords, structure, and the technical base to support it.
- Keyword research by funnel stage
- Technical SEO audit & fixes
- AI search (GEO) game plan
Ship commercial content
Long-form, human-written content shipped on a cadence, built around what your product actually does.
- SEO-optimized long-form articles
- Comparison & BOFU landing pages
- Published straight into your CMS
Optimize and scale
Nothing is written once and forgotten — we track what drives pipeline and double down.
- Performance tracking & reporting
- Refresh & re-optimization
- Backlink & authority building
More than an SEO freelancer. A growth agency.
Bring us in as your outsourced organic growth team or plug us into your existing marketing function. We can own strategy, execution, or the complete growth motion.
Revenue-driven SEO strategy
We prioritize commercial intent, buyer problems and category opportunities—not vanity traffic. Every target keyword has a business reason.
Technical SEO & site architecture
Audits, prioritization and implementation support across crawlability, indexing, internal linking, architecture, templates and technical performance.
GEO / AI search visibility
Build the authority, entity signals and answer-focused content needed to improve your visibility across Google AI Overviews and major LLM discovery journeys.
Product-led content & BOFU pages
Content marketing assets—SEO articles, comparison pages, alternatives, use cases, integrations and landing pages—designed to move buyers toward a commercial action.
Authority & digital PR
Relevant link acquisition, digital PR and thought leadership campaigns designed to strengthen topical authority and support priority pages.
Conversion tracking & optimization
Connect search performance to leads and conversions, refresh underperforming assets and double down on pages that create commercial impact.
Engagements designed around the outcome you need.
Choose a focused engagement or bring Amy’s Brew in as your outsourced SEO and content team. Scope is finalized after we understand your market, goals and growth stage.
Build your base
A revenue-driven content strategy to start ranking for high-intent keywords.
- Revenue-driven content strategy
- 2–4 long-form articles / month, human-written & SEO optimized
- On-page SEO optimization
- Content publishing
- Monthly performance report
Build the acquisition engine
Full-funnel SEO with technical fixes and AI search optimization built in.
- Everything in Foundation, plus:
- Technical SEO & website architecture audit
- 5 product-led articles / month (~10K words)
- ~100 keywords targeted / month
- High-quality images
- AI SEO & LLM optimization
- Bi-weekly strategy check-ins
Own the category
The full engine, with backlinks and digital PR to win competitive keywords faster.
- Everything in Growth, plus:
- Backlink & digital PR strategy
- Interactive content
- Monthly AI/LLM SEO tracking
- Conversion tracking configuration & CRO
- Monthly strategy session
Custom scopes and audits are also available for teams that just need a starting diagnosis.
Founder-led strategy. Agency-level execution.
Amy’s Brew was founded by Aminah Rafaqat to give B2B technology companies a better alternative to fragmented SEO and content outsourcing. I lead the strategy and bring together the specialist execution needed across SEO, content, GEO, website copy and authority building.
My approach is research-first and commercially focused: understand the product, understand the buyer, identify where demand exists, then build the content and search system that can capture it. Amy’s Brew is based in the UAE and works with technology businesses across markets.