Writing about search, from somewhere sunny.
I’m Aminah — a writer and SEO specialist living in the UAE, and a mum of two boys. Here I write about how people find things online, and about everything else in between.
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Digital PR for B2B SaaS: A Campaign System for Earned Coverage and AuthorityDigital PR for B2B SaaS is the work of earning relevant attention for a useful idea, expert perspective or piece of evidence. The best campaigns give journalists, analysts,…Read the post →Search & AI
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Longer, practical guides on SEO, content strategy and getting found in AI search — the best place to start if you are new here.
Hi, I’m Aminah.
I’m a writer and SEO specialist based in the UAE, and a mum of two boys. My days are split between helping B2B SaaS and tech teams get found — on Google and inside AI answers — and life at home with my boys. This blog is where both sides end up.
- Writer
- SEO & GEO specialist
- Mum of two
- Based in the UAE