Writing about search, from somewhere sunny.
I’m Aminah — a writer and SEO specialist living in the UAE, and a mum of two boys. Here I write about how people find things online, and about everything else in between.
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Purple Cow Marketing: How to Make B2B Content Marketing and Social Media Marketing Impossible to IgnoreMost B2B brands are not failing because their product is bad. They are failing because nobody notices them. The Purple Cow marketing technique offers a simple fix: stop…Read the post →Search & AI
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Hi, I’m Aminah.
I’m a writer and SEO specialist based in the UAE, and a mum of two boys. My days are split between helping B2B SaaS and tech teams get found — on Google and inside AI answers — and life at home with my boys. This blog is where both sides end up.
- Writer
- SEO & GEO specialist
- Mum of two
- Based in the UAE




