About Aminah

I’m Aminah — a writer and SEO specialist based in the UAE, and a mum of two boys. Amy’s Brew is where I write about how people find things online, and about the life that happens around the laptop.

What I write about

Most of what you’ll find here is about search: SEO, GEO and how AI tools like ChatGPT, Perplexity and Google’s AI Overviews are changing the way people discover brands. I write practical posts and longer guides on content strategy for B2B SaaS, getting cited by AI, and writing content that works for both people and search engines.

Every now and then I write about something closer to home — what it’s like to use AI in everyday life, and how it’s changing work for women.

What I do for work

I work with B2B SaaS and tech teams on SEO, GEO and thought-leadership content. That can mean:

• an SEO strategy built around buyers and commercial intent, not vanity traffic
• technical SEO audits and fixes
• getting your brand visible in AI search and AI answers
• long-form articles, comparison pages and landing pages written by someone who takes the time to understand your product

Life outside work

Home is the UAE, with my two boys. Between school runs, deadlines and the desert sun, this blog is where both sides of my life end up.

Say hello

Have a question about something I wrote, an idea, or a project in mind? Email me at info@amysbrew.com — I’d love to hear from you.